Become an Analytic Translator
There is a severe shortage of people who can speak both languages effectively, which will result in a demand for 2,000,000-4,000,000 more skilled translators by 2026.
Become one of those skilled individuals.
LEARN MOREThere is a Wide Communication Gap Between
Analysts and Business Leaders
I’m sure if you’re an analyst you’ve experienced this yourself.
You got super excited about a project, did the analysis, and then went back to the business leader — who asked for the exact information you delivered — only to get a luke-warm reaction, confusion, or you find no one uses the results at all.
That’s why:
As Many as
85%
of All Analytic Projects Don’t Produce Any Value
$1,000,000s
Are Wasted Annually on Useless Output
Most Data Scientists Will Leave Their Jobs After
20 Months
Due to Dissatisfaction
But there’s good news.
There’s a way you can fix the communication breakdown creating this gap, become the go-to analyst at your company, and make the most out of the work you’re already doing.
Become the Go-To Translator at Your Company
Once you learn the skills of an Analytic Translator, business leaders will notice that working with you feels easy and natural. They find that they can trust you to get things done right the first time without wasted time or rework.
All it takes is a shift in the way you approach your role and some new communication skills.
Think of it like this: you had to upgrade your skills and learn new ways of doing analysis as the field evolved and computers got more powerful, so why wouldn’t you upgrade your communication skills to make that aspect of your job more effective?
Want a free lesson?
In this course lesson, Dr. Lynch will share the value of analytic translation. You'll also gain access to the Analytic Translator Value Estimation Tool, where you can estimate the value unique to your organization.
Meet Wendy
Wendy Lynch is an experienced sense-maker and data scientist with over 35 years of research experience, primarily in business settings. She has played the role of Analytic Translator for hundreds of companies, from start-ups to Fortune 100 corporations.
Her expertise is both in data analytics and effective communication, combining the two into a framework for optimizing the value of analytics in a business setting.
A nationally-recognized speaker and instructor, Dr. Lynch is committed to training a new generation of analytic translators. Her goal is to establish Analytic Translation as an essential role, recognized by every corporation.
Â
A Proven Process Based on 35 Years of Experience
When I started as an analyst I thought that if I just explained all the cool findings, showed great graphics, and described why the results mattered, the business people would be as fascinated as I was... and surprise! They were not.
So I set out to find why that was the case and how to communicate with business professionals in their own language, and after 1000s of meetings, many mistakes, and a lot of trial and error... I’ve developed an effective approach.
And business will need LOTS of translators. McKinsey reports there is a severe shortage of people who can speak both languages effectively, which will result in a demand for 2,000,000-4,000,000 more skilled translators by 2026.
Testimonials
Citations:
VB Staff. 2019. “Why do 87% of data science projects never make it into production?” VentureBeat. July 19. Accessed July 9 2021. https://venture-beat.com/2019/07/19/why-do-87-of-data-science-projects-never-make-it-into-production/.
Becker, David K. 2017. “Predicting outcomes for big data projects: Big Data Project Dynamics (BDPD): Research in progress.” 2017 IEEE Inter-national Conference on Big Data (Big Data). 2320-2330. Accessed September 10, 2021. doi:10.1109/BigData.2017.8258186.
Henke, Nicolaus, Jordan Levine, and Paul McInerney. 2018. “Analytics translator: The new must-have role.” McKinsey & Company. February 1. Accessed August 2021. https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/analytics-translator.
Global Newswire. 2021. New Study Discovers Data Scientists Leave Their Jobs After Less Than 2 Years. Accessed February 2022 https://www.globenewswire.com/news-release/2021/10/12/2312765/0/en/New-Study-Discovers-Data-Scientists-Leave-Their-Jobs-After-Less-Than-2-Years.html .
Marr, Bernard. 2018. “Forget Data Scientists And Hire A Data Translator Instead?” Forbes. March 12. Accessed July 2021. https://www.forbes.com/sites/bernardmarr/2018/03/12/forget-data-scientists-and-hire-a-da-ta-translator-instead/?sh=184cf81d848a.
Reggio, Gianna, and Egidio Astesiano. n.d. “Big-Data/Analytics Projects Failure: A Literature Review.” 2020 46th Euromicro Conference on Software Engineering and Advanced Applications (SEAA). IEEE. 1-10. Accessed October 18, 2021. doi:10.1109/SEAA51224.2020.00050.
White, Andrew. 2019. “Our Top Data and Analytics Predicts for 2019.” Gartner Blog Network. January 3. Accessed July 9, 2021. https://blogs.gartner.com/andrew_white/2019/01/03/our-top-data-and-analytics-predicts-for-2019/.
