Become

an Analytic Translator

There is a severe shortage of people who can speak both languages effectively, which will result in a demand for 2,000,000-4,000,000 more skilled translators by 2026. Become one of those skilled individuals.

There is a Wide Communication Gap

Between Analysts and Business Leaders

I’m sure if you’re an analyst you’ve experienced this yourself. You got super excited about a project, did the analysis, and then went back to the business leader — who asked for the exact information you delivered — only to get a luke-warm reaction, confusion, or you find no one uses the results at all. That’s why:

AS MANY AS

85%

of All Analytic Projects Don’t Produce Any Value

$1M

Are Wasted Annually on

Useless Output

Most Data Scientists Will Leave Their Jobs After

20 Months

Due to Dissatisfaction

But there’s good news.

There’s a way you can fix the communication breakdown creating this gap, become the go-to analyst at your company, and make the most out of the work you’re already doing.

Become the Go-To

Translator at Your Company

Once you learn the skills of an Analytic Translator, business leaders will notice that working with you feels easy and natural. They find that they can trust you to get things done right the first time without wasted time or rework. All it takes is a shift in the way you approach your role and some new communication skills.

Think of it like this: you had to upgrade your skills and learn new ways of doing analysis as the field evolved and computers got more powerful, so why wouldn’t you upgrade your communication skills to make that aspect of your job more effective?

Meet Wendy

Wendy Lynch is an experienced sense-maker and data scientist with over 35 years of research experience, primarily in business settings. She has played the role of Analytic Translator for hundreds of companies, from start-ups to Fortune 100 corporations.

Her expertise is both in data analytics and effective communication, combining the two into a framework for optimizing the value of analytics in a business setting.

A nationally-recognized speaker and instructor, Dr. Lynch is committed to training a new generation of analytic translators. Her goal is to establish Analytic Translation as an essential role, recognized by every corporation.

A Proven Process Based on 35 Years of Experience

When I started as an analyst I thought that if I just explained all the cool findings, showed great graphics, and described why the results mattered, the business people would be as fascinated as I was... and surprise! They were not.

So I set out to find why that was the case and how to communicate with business professionals in their own language, and after 1000s of meetings, many mistakes, and a lot of trial and error... I’ve developed an effective approach.

And business will need LOTS of translators. McKinsey reports there is a severe shortage of people who can speak both languages effectively, which will result in a demand for 2,000,000-4,000,000 more skilled translators by 2026.

Become one of those skilled individuals.

Testimonials

BLOGS

The Hidden Cost of Miscommunication Between Business and Analytic Teams

The Hidden Cost of Miscommunication Between Business and Analytic Teams

Companies are doubling down on big data. From manufacturing to agriculture, healthcare to entertainment, leading companies are putting analytics at the forefront of growth plans. ...more

Analytic translator

December 14, 20230 min read

So close and yet so far. When information “at your fingertips” is still out of reach.

So close and yet so far. When information “at your fingertips” is still out of reach.

You’ve probably seen the marketing headlines ...more

Analytic translator

December 09, 20230 min read

The ONE Overlooked Skillset that Causes Most Analytic Projects to Fail

The ONE Overlooked Skillset that Causes Most Analytic Projects to Fail

When I tell people I am an Analytic Translator, the most common response is: "Wow, that’s a really vital role. It’s so important to have someone who can explain complex results.” ...more

Analytic translator

December 09, 20230 min read

One Conversation That Can Make Your Business Analytics More Effective

One Conversation That Can Make Your Business Analytics More Effective

If you’ve worked in business analytics, the following scenario might be familiar. ...more

Analytic translator

November 14, 20230 min read

Real Life Examples of Miscommunication Between Business and Analytics Teams

Real Life Examples of Miscommunication Between Business and Analytics Teams

Every day in corporate America... ...more

Analytic translator

November 11, 20230 min read

Five Stealth Skills of Analytic Translators: The Important Things You DON’T See

Five Stealth Skills of Analytic Translators: The Important Things You DON’T See

What is it that Analytic Translators do to make analytic projects more successful? How does this role make a difference? ...more

Analytic translator

September 18, 20230 min read

VB Staff. 2019. “Why do 87% of data science projects never make it into production?” VentureBeat. July 19. Accessed July 9 2021. https://venture-beat.com/2019/07/19/why-do-87-of-data-science-projects-never-make-it-into-production/. Becker, David K. 2017. “Predicting outcomes for big data projects: Big Data Project Dynamics (BDPD): Research in progress.” 2017 IEEE Inter-national Conference on Big Data (Big Data). 2320-2330. Accessed September 10, 2021. doi:10.1109/BigData.2017.8258186.

Henke, Nicolaus, Jordan Levine, and Paul McInerney. 2018. “Analytics translator: The new must-have role.” McKinsey & Company. February 1. Accessed August 2021. https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/analytics-translator. Global Newswire. 2021. New Study Discovers Data Scientists Leave Their Jobs After Less Than 2 Years. Accessed February 2022 https://www.globenewswire.com/news-release/2021/10/12/2312765/0/en/New-Study-Discovers-Data-Scientists-Leave-Their-Jobs-After-Less-Than-2-Years.html .

Marr, Bernard. 2018. “Forget Data Scientists And Hire A Data Translator Instead?” Forbes. March 12. Accessed July 2021. https://www.forbes.com/sites/bernardmarr/2018/03/12/forget-data-scientists-and-hire-a-da-ta-translator-instead/?sh=184cf81d848a. Reggio, Gianna, and Egidio Astesiano. n.d. “Big-Data/Analytics Projects Failure: A Literature Review.” 2020 46th Euromicro Conference on Software Engineering and Advanced Applications (SEAA). IEEE. 1-10. Accessed October 18, 2021. doi:10.1109/SEAA51224.2020.00050.

White, Andrew. 2019. “Our Top Data and Analytics Predicts for 2019.” Gartner Blog Network. January 3. Accessed July 9, 2021. https://blogs.gartner.com/andrew_white/2019/01/03/our-top-data-and-analytics-predicts-for-2019/.

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